YOUR FIRST LOOK AT THE BURBERRY AUTUMN / WINTER 2020 PRE COLLECTION CAMPAIGN
Photography Danko Steiner Photography Danko Steiner Photography Danko Steiner Photography Danko Steiner Photography Danko Steiner Photography Danko Steiner
Today, Burberry reveals its latest campaign for the Autumn/Winter 2020 Pre-Collection, designed by Chief Creative Officer Riccardo Tisci. This campaign represents a reinforcement of the fashion house’s refreshed identity under Riccardo, as he works with Burberry family models Irina Shayk and Reece Nelson. The cast interact with their lookalike selves in a playful campaign which explores the concept of duality – a continuing house code for the brand.
Riccardo who has ‘always been drawn to the notion of duality and viewing things from two perspectives bringing a depth and contrast to a person or a concept’ reimagines pieces from the Burberry archive with a sense of vibrancy.
Heritage silhouettes and codes evolve in new proportions with fresh iterations such as the iconic check overlaid with camouflage and quilting re-energised with bold colours. Alongside photographer Danko Steiner, Riccardo collaborated with a world-renowned creative team for the latest campaign, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Gary Gill.
ABOUT THE COLLECTION
Burberry continues to develop its colour palette including beige, black, white, red, and grey, however the AW2020 pre collection sees a particular emphasis on pink this season. From T-shirts and trench coats to tailoring and trackpants, the diverse appeal of the house is celebrated through the breadth of the collection.
For men, reconstructed cotton-gabardine trench coats and classic and English-fit suits with shirts embroidered with the Burberry logo and house stripes. Panelled trousers and wide-leg shorts with cargo pockets and for women, the trench coat is transformed in fluid jersey, fringing and graffiti print and we are seeing quilted skirt suits, fringed wool trousers and reconstructed blazers amongst, scarf dresses, silk pussy-bow blouses and exaggerated cuffs.
The Burberry Autumn/Winter 2020 Pre-Collection is available to purchase in selected Burberry stores globally and online.
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